Technically the Ford Ranger isn't dead at all. The current-generation Ford Ranger is built in Thailand, South Africa, and Argentina, and sold in nearly every market around the world besides North America. But as Johnson confirmed, Ford plans to build a new Ranger in its Michigan Assembly Plant and sell it here again.
In a recent Reddit thread, an anonymous poster claiming to be a Ford designer (and verified by the moderators of the Ranger subreddit) claimed the new Ranger will be a facelifted version of the foreign-market Ranger. Our Ranger will reportedly get new headlights, a new grille, and a new front fascia, but the rest of the truck will look about the same. The interior, though, will get a complete overhaul for the U.S. market.
That means the new Ranger to be a direct competitor for large-midsize trucks like the Chevrolet Colorado, Honda Ridgeline, and Toyota Tacoma—pickups that share dimensions with the full-size trucks of 15 years ago. For fans of smaller trucks, that has to be disappointing news. But as the alleged Ford designer points out, by 2011, the market for small pickups had eroded to the point that Ranger sales were almost entirely propped up by fleet sales. The market for a legitimately small pickup truck just doesn't exist anymore.
We wouldn't be surprised if Ford's new Bronco shares engine and transmission offerings with the Ranger since they'll share a platform. The alleged Ford designer did say, though, that the Bronco will get an off-road version to slot under the Raptor and take on the Jeep Wrangler Unlimited. That fits with Nair's assertion that the Wrangler will be the Bronco's chief competitor.
Unfortunately, there's no telling whether or not Ford actually plans to bring back the two-door Bronco. We'd like to think it will, but the market for two-door SUVs is pretty limited. We do know, though, that it will get a removable roof. So that's encouraging.








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